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Amazon Automatic PPC Campaigns for Profits : A Guide for Beginners

Running profitable Amazon PPC Automatic Campaigns is easier than you think. All it takes is a little bit of research and some patience. If you are thinking about running an automatic campaign for the first time, this guide will help make your experience as easy as possible!

The first thing that we should take care of is setting our automatic campaign budget! The initial budget that we choose should be low, and easily manageable. We don’t want to start off with a budget that is too high because it might prevent our campaign from running profitably.

We can always increase the budget if we feel like there are good metrics for us to continue forward. The great thing about Amazon PPC automatic campaigns is that they let you run ads for a fraction of the cost. This is because you only pay when someone clicks on your ad, and not every time it appears in search results!

Once we have determined our budget, which will be $10- $50 per day to start out with, we can choose products for which we want to run profitable Amazon PPC.

Choosing Right Bids

Depending on the product that you choose, Amazon will recommend an initial bid price for Amazon PPC. Amazon will give suggested bids based on their algorithm, you can use those ones or give your bids. And you can always adjust them after a couple of days.

Reducing Bids

If Amazon PPC bids are too high, it might be time to reduce them. If you see your ads aren’t getting any impressions, or if they have a very low CTR (click-through rate), then those would be signs that the bids are low and definitely use some adjusting. You should start by lowering Amazon PPC bids by 10% untill you get desired ACOS, if you sales are low but spend is high. You should increase your bids if there are no impressions and no clicks.

Keyword Optimization

This is the most important part of running profitable Amazon PPC campaigns! Keyword optimization will help you get more clicks to your product, and it can also save a lot of money. The goal here is to find keywords that are performing according to your ACOS and optimize, so they bring in more sales which result into lower ACOS. Amazon

This will allow you better control over the cost of your advertising, as well as determining where it works best. Amazon PPC Optimization is something that should be considered as you go.

You shall add keywords to manual campaigns that are working. Keywords and ASINs that are not generating any orders should be moved to negative match.

Follow Optimization Schedule Amazon PPC Amazon

Keyword Optimization is a continuous process! Amazon PPC optimization should be done once every 7 days, and if you have enough data to compare.

This will help save money while running Amazon PPC campaigns since we can choose when to run our ads based on Amazon metrics. Amazon PPC campaigns run on Amazon’s platform, it makes its decisions based on data that you provide (like keywords) and real-time sales information of your products.

Conclusion: Running profitable Amazon PPC Automatic Campaigns is easier than you think! All it takes is a little bit of research and some patience. If you are thinking about running an automatic campaign for the first time, this guide will help make your experience as easy as possible! Amazon PPC campaigns run on Amazon’s platform which makes its decisions based on data that you provide (like keywords) and real-time sales information of your products.

Keeping all these factors in mind can help you run Amazon PPC automatic campaigns profitably.

Author:
Gaurav is an Amazon Seller Success Consultant, with vast experience in managing every aspect of Amazon Selling from Listing to Sponsored Ads.

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