/* ==========================================================
   Sales Pusher — homepage (dark edition)
   All colours and sizes are tokens. In Elementor, enter these
   once under Site Settings → Global Colors / Global Fonts.
   ========================================================== */
:root {
  --black: #0C0C0C;
  --panel: #171717;      /* one step up from black, for cards on dark */
  --panel-2: #222222;
  --paper: #EEEEEC;      /* light sections */
  --paper-2: #E0E0DD;    /* cards on light */
  --white: #FFFFFF;
  --ink: #0C0C0C;
  --soft: #A3A09A;       /* secondary text on dark */
  --soft-ink: #57544E;   /* secondary text on light */
  --accent: #EA5A1C;     /* burnt orange, brightened for dark grounds */
  --accent-dark: #C2410C;
  --accent-text: #B13C0B; /* accent for text on light grounds (4.9:1) */

  --font: "Inter Tight", "Helvetica Neue", Arial, sans-serif;

  --t-mega: clamp(64px, 7vw, 112px);
  --t-head: clamp(46px, 5vw, 76px);
  --t-lead: clamp(20px, 1.8vw, 26px);
  --t-body: clamp(16px, 1.1vw, 18px);
  --t-small: 14px;

  --margin: clamp(20px, 3.4vw, 48px);
  --gap: clamp(14px, 1.6vw, 24px);
  --section: clamp(80px, 9vw, 136px);
  --radius: 22px;
  --radius-s: 14px;
  --ease: cubic-bezier(.16, 1, .3, 1);
}

*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
[id] { scroll-margin-top: 84px; }
html { color-scheme: dark; scrollbar-color: #3a3a3a var(--black); accent-color: var(--accent); caret-color: var(--accent); }
body {
  margin: 0; background: var(--black); color: var(--white);
  font-family: var(--font); font-size: var(--t-body); line-height: 1.55;
  -webkit-font-smoothing: antialiased;
}
img { display: block; max-width: 100%; height: auto; }
a { color: inherit; }
h1, h2, h3, p, ul, ol, dl, dd, figure { margin: 0; }
h1, h2, h3, .mega, .head { text-wrap: balance; }
p, dd, summary { text-wrap: pretty; }
ul, ol { list-style: none; padding: 0; }
:focus-visible { outline: 3px solid var(--accent); outline-offset: 3px; }
::selection { background: var(--accent); color: var(--white); }
/* inline highlight: white marker behind black text */
mark.hl { background: var(--white); color: var(--ink); padding: .02em .22em; border-radius: 3px; -webkit-box-decoration-break: clone; box-decoration-break: clone; }

.wrap { padding-inline: var(--margin); }
.visually-hidden { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; }
.mega, .head {
  font-weight: 700; text-transform: uppercase; letter-spacing: -0.03em; line-height: .88;
}
.mega { font-size: var(--t-mega); }
.head { font-size: var(--t-head); }
/* section headings carry the accent; darker orange on light grounds, white on the orange band */
.head, .cta .mega { color: var(--accent); }
.light .head { color: var(--accent-text); }
.sprint__box .head { color: var(--white); }
.lead { font-size: var(--t-lead); line-height: 1.38; font-weight: 500; letter-spacing: -0.01em; }
.soft { color: var(--soft); }
.light .soft { color: var(--soft-ink); }
.light { background: var(--paper); color: var(--ink); }

/* Pills */
.pill {
  display: inline-flex; align-items: center; gap: 10px; min-height: 52px; padding: 0 24px;
  border-radius: 999px; background: var(--white); color: var(--ink);
  font: 600 16px/1 var(--font); text-decoration: none; text-transform: uppercase; letter-spacing: .01em;
  border: 1.5px solid var(--white); cursor: pointer;
  transition: background-color .25s, color .25s, border-color .25s, transform .25s var(--ease);
}
.pill svg { width: 14px; height: 14px; transition: transform .35s var(--ease); }
.pill:hover { background: var(--accent-dark); border-color: var(--accent-dark); color: var(--white); }
.pill:hover svg { transform: rotate(45deg); }
.pill:active { transform: scale(.97); }
.pill--ghost { background: transparent; color: var(--white); border-color: rgba(255,255,255,.45); }
.pill--ghost:hover { background: var(--white); color: var(--ink); border-color: var(--white); }
.light .pill { background: var(--ink); color: var(--white); border-color: var(--ink); }
.light .pill:hover { background: var(--accent-dark); border-color: var(--accent-dark); }
.pill--accent { background: var(--accent-dark); border-color: var(--accent-dark); color: var(--white); }
.pill--accent:hover { background: var(--white); border-color: var(--white); color: var(--ink); }
.dot { width: 8px; height: 8px; border-radius: 50%; background: var(--accent); display: inline-block; flex: none; }

/* ===================== NAV ===================== */
.nav {
  position: fixed; inset: 0 0 auto 0; z-index: 50;
  display: flex; align-items: center; justify-content: space-between; gap: 20px;
  padding: 18px var(--margin); transition: background-color .3s;
}
.nav.solid { background: var(--black); }
.nav__left { display: flex; align-items: center; gap: 28px; }
.wordmark { font-weight: 800; font-size: 24px; letter-spacing: -0.04em; text-decoration: none; }
.wordmark span { color: var(--accent); }
.nav__right { display: flex; align-items: center; gap: 28px; }
.nav__links { display: flex; gap: 26px; }
.nav__links a { font-size: 15px; font-weight: 600; text-decoration: none; text-transform: uppercase; letter-spacing: .02em; opacity: .85; transition: opacity .2s, color .2s; }
.nav__links a:hover { opacity: 1; color: var(--accent); }
.nav .pill { min-height: 42px; padding: 0 18px; font-size: 14px; }
.menu { display: none; }
.menu summary { list-style: none; cursor: pointer; width: 44px; height: 44px; display: grid; place-content: center; gap: 6px; }
.menu summary::-webkit-details-marker { display: none; }
.menu summary i { display: block; width: 24px; height: 2px; background: currentColor; transition: transform .3s var(--ease); }
.menu[open] summary i:first-child { transform: translateY(4px) rotate(45deg); }
.menu[open] summary i:last-child { transform: translateY(-4px) rotate(-45deg); }
.menu__sheet { position: fixed; inset: 80px 12px auto 12px; background: var(--panel); border-radius: var(--radius); padding: 20px; display: grid; gap: 4px; }
.menu__sheet a:not(.pill) { font-size: 28px; font-weight: 700; text-transform: uppercase; letter-spacing: -0.015em; text-decoration: none; padding: 6px 0; }
.menu__sheet .pill { margin-top: 14px; justify-content: center; }

/* ===================== HERO ===================== */
.hero { position: relative; min-height: 100svh; display: grid; align-content: space-between; padding-top: clamp(150px, 22svh, 220px); padding-bottom: var(--margin); overflow: hidden; isolation: isolate; }
.hero__img { position: absolute; inset: 0; z-index: -2; }
.hero__img img { width: 100%; height: 100%; object-fit: cover; object-position: 70% 60%; filter: grayscale(1) contrast(1.08) brightness(.82); transform-origin: 65% 60%; animation: drift 24s ease-in-out infinite alternate; }
@keyframes drift { from { transform: scale(1.04); } to { transform: scale(1.14) translateX(-1.5%); } }
.hero::after { content: ""; position: absolute; inset: 0; z-index: -1; background: rgba(12,12,12,.42); }
.hero h1 .ln { display: block; overflow: hidden; padding-bottom: .04em; }
.hero h1 .ln > span { display: block; }
.hero h1 .ln--accent { color: var(--accent); }
.hero h1 br.m { display: none; } /* phone-only line breaks */
.hero__foot { display: grid; grid-template-columns: minmax(260px, 340px) 1fr; gap: var(--gap) clamp(24px, 5vw, 96px); align-items: end; margin-top: 56px; }
.hero__text { display: grid; gap: 28px; max-width: 560px; justify-self: end; }
.hero__actions { display: flex; flex-wrap: wrap; gap: 12px; }

/* Small floating card */
.mini {
  display: grid; grid-template-columns: 96px 1fr; gap: 14px; align-items: center; padding: 10px;
  background: rgba(23,23,23,.92); border-radius: var(--radius-s); text-decoration: none;
  transition: transform .4s var(--ease), background-color .3s;
}
.mini:hover { transform: translateY(-4px); background: var(--panel-2); }
.mini img { width: 96px; height: 96px; object-fit: cover; border-radius: 10px; }
.mini b { display: block; font-size: 17px; line-height: 1.2; text-transform: uppercase; letter-spacing: .01em; }
.mini span { display: flex; justify-content: space-between; align-items: center; margin-top: 6px; font-size: var(--t-small); color: var(--soft); }
.mini span svg { width: 14px; height: 14px; color: var(--white); }

/* ===================== TICKER ===================== */
.ticker { background: var(--accent-dark); color: var(--white); overflow: hidden; padding: 16px 0; }
.ticker__track { display: flex; width: max-content; animation: scroll 38s linear infinite; }
.ticker__track span { font-size: clamp(22px, 2.6vw, 38px); font-weight: 700; text-transform: uppercase; letter-spacing: -0.01em; padding-right: .6em; white-space: nowrap; }
.ticker__track span::after { content: "✦"; padding-left: .6em; font-size: .6em; vertical-align: .25em; }
@keyframes scroll { to { transform: translateX(-50%); } }

/* ===================== SYMPTOMS ===================== */
.symptoms { padding-block: var(--section); }
.symptoms__top { display: grid; grid-template-columns: 1fr 1fr; gap: var(--gap); align-items: end; }
.symptoms__top p { max-width: 40ch; justify-self: end; }
.symptoms__list { margin-top: 64px; display: grid; grid-template-columns: 1fr 1fr; gap: var(--gap); }
.symptoms__list li { background: var(--panel); border-radius: var(--radius); padding: clamp(24px, 2.6vw, 40px); display: grid; gap: 14px; align-content: start; transition: background-color .3s; }
.symptoms__list li:hover { background: var(--panel-2); }
.symptoms__list h3 { font-size: clamp(24px, 2.3vw, 34px); line-height: 1.1; font-weight: 700; letter-spacing: -0.015em; }
.symptoms__list p { color: var(--soft); max-width: 44ch; }
.symptoms__list .tag { display: inline-flex; align-items: center; gap: 8px; font-size: var(--t-small); font-weight: 600; text-transform: uppercase; color: var(--accent); }

/* ===================== STATEMENT ===================== */
.statement { padding-block: var(--section); }
.statement__grid { display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); gap: var(--gap); align-items: center; }
.statement__copy { grid-column: 1 / span 7; display: grid; gap: 32px; align-content: start; }
.statement__copy .big { font-size: clamp(22px, 2.1vw, 30px); line-height: 1.35; font-weight: 600; letter-spacing: -0.015em; max-width: 34ch; }
/* same marker idea as "two or more", inverted for the light ground */
.statement__copy .big em { font-style: normal; background: var(--ink); color: var(--white); padding: .02em .22em; border-radius: 3px; -webkit-box-decoration-break: clone; box-decoration-break: clone; }
.statement__pics { grid-column: 8 / span 5; display: flex; flex-direction: column; }
.statement__pics figure { flex: 1; display: flex; flex-direction: column; }
.card-img { border-radius: var(--radius); overflow: hidden; background: var(--paper-2); }
.card-img img { width: 100%; height: 100%; object-fit: cover; transition: transform 1.2s var(--ease), filter .6s; }
.card-img:hover img { transform: scale(1.05); }
.statement__pics .card-img { aspect-ratio: 4 / 3; }

/* ===================== THE USUAL FIX vs MY FIX ===================== */
/* full-width split: grey half for the usual fix, black half for mine, VS on the seam */
.versus { display: grid; grid-template-columns: 1fr 1fr; }
.versus__col { padding: var(--section) clamp(64px, 6.5vw, 112px); /* inner side clears the VS badge */ display: flex; flex-direction: column; gap: clamp(28px, 3vw, 44px); }
.versus__col--usual { background: var(--paper-2); color: var(--ink); padding-left: var(--margin); }
.versus__col--mine { background: var(--black); color: var(--white); padding-right: var(--margin); position: relative; }
.versus h3 { font-size: var(--t-head); line-height: .92; font-weight: 700; text-transform: uppercase; letter-spacing: -0.03em; text-wrap: balance; }
.versus__col--usual h3 { color: var(--ink); }
.versus__col--mine h3 { color: var(--accent); }
.versus h3 span { display: block; margin-top: 14px; font-size: clamp(16px, 1.3vw, 19px); font-weight: 500; line-height: 1.3; text-transform: none; letter-spacing: 0; color: var(--soft-ink); }
.versus__col--mine h3 span { color: var(--soft); }
.versus__vs { position: absolute; top: calc(var(--section) + var(--t-head) * .46); left: 0; /* level with the two titles; margins, not transform, because the reveal animation resets transforms */ margin: -38px 0 0 -38px; width: 76px; height: 76px; border-radius: 50%; display: grid; place-items: center; background: var(--accent-dark); color: var(--white); font-weight: 800; font-size: 22px; letter-spacing: .02em; z-index: 1; box-shadow: 0 0 0 8px var(--paper); }
.flow { counter-reset: step; display: grid; gap: clamp(20px, 2vw, 28px); }
.flow li { counter-increment: step; display: grid; grid-template-columns: 48px 1fr; column-gap: 18px; align-items: start; }
.flow li::before { content: counter(step); grid-row: span 2; width: 48px; height: 48px; border-radius: 50%; display: grid; place-items: center; font-size: 19px; font-weight: 700; background: rgba(12,12,12,.1); color: var(--soft-ink); font-variant-numeric: tabular-nums; }
.versus__col--mine .flow li::before { background: var(--accent-dark); color: var(--white); }
.flow b { font-size: clamp(20px, 1.8vw, 26px); font-weight: 700; line-height: 1.2; letter-spacing: -0.01em; padding-top: 9px; }
.flow span { font-size: clamp(16px, 1.15vw, 18px); line-height: 1.45; color: var(--soft-ink); max-width: 46ch; }
.versus__col--mine .flow span { color: var(--soft); }
.versus__result { margin-top: auto; font-size: clamp(18px, 1.5vw, 22px); font-weight: 700; line-height: 1.3; }
.versus__col--mine .versus__result { color: var(--accent); }
.versus__result a { color: inherit; text-underline-offset: 5px; }
.statement__pics .card-img img { filter: grayscale(1); }
.statement__pics .card-img:hover img { filter: none; }
.caption { font-size: var(--t-small); margin-top: 10px; }
.statement__pics .caption { color: var(--soft-ink); }

/* ===================== METHOD ===================== */
.method { padding-block: var(--section); }
.method__top { display: grid; grid-template-columns: 1fr auto; gap: 24px; align-items: end; }
.method__top p { max-width: 38ch; }
.method__cards { margin-top: 64px; display: grid; grid-template-columns: repeat(5, minmax(0, 1fr)); gap: var(--gap); }
.mcard { background: var(--panel); border-radius: var(--radius); overflow: hidden; display: grid; grid-template-rows: auto 1fr; transition: transform .5s var(--ease); }
.mcard:hover { transform: translateY(-6px); }
.mcard__img { aspect-ratio: 1 / 1; background: var(--paper); overflow: hidden; }
.mcard__img img { width: 100%; height: 100%; object-fit: cover; filter: grayscale(1) contrast(1.05); transition: filter .6s, transform 1.2s var(--ease); }
.mcard:hover .mcard__img img { filter: none; transform: scale(1.06); }
.mcard__body { padding: 20px 20px 24px; display: grid; gap: 10px; align-content: start; }
.mcard h3 { font-size: 22px; line-height: 1.15; font-weight: 700; letter-spacing: -0.01em; }
.mcard p { font-size: 16px; color: var(--soft); }
.mcard .note { font-size: 13.5px; color: var(--accent); font-weight: 600; }

/* ===================== CALCULATOR ===================== */
.calc-sec { padding-bottom: var(--section); }
.calc-box { background: var(--panel); border-radius: calc(var(--radius) + 8px); padding: clamp(24px, 4vw, 64px); display: grid; grid-template-columns: 1fr 1fr; gap: clamp(32px, 5vw, 80px); }
.calc-box__intro { display: grid; gap: 24px; align-content: space-between; }
.calc-box__intro .head { font-size: var(--t-head); }
.calc { display: grid; gap: 18px; }
.calc .fields { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; }
.calc label { display: grid; gap: 6px; font-size: var(--t-small); font-weight: 600; color: var(--soft); text-transform: uppercase; letter-spacing: .02em; }
.calc input[type=number] {
  font: 600 20px/1 var(--font); color: var(--white); background: var(--black); width: 100%; min-height: 54px;
  padding: 0 18px; border: 1.5px solid #333; border-radius: 999px; font-variant-numeric: tabular-nums;
  transition: border-color .2s;
}
.calc input[type=number]:hover { border-color: #555; }
.calc input[type=number]:focus { outline: none; border-color: var(--accent); }
.seg { display: grid; grid-template-columns: repeat(3, 1fr); gap: 6px; padding: 6px; background: var(--black); border-radius: 999px; }
.seg label { position: relative; display: block; color: var(--white); }
.seg input { position: absolute; opacity: 0; pointer-events: none; }
.seg span { display: flex; justify-content: center; align-items: center; min-height: 44px; border-radius: 999px; font-weight: 700; font-size: 15px; cursor: pointer; transition: background-color .2s, color .2s; }
.seg span:hover { background: var(--panel-2); }
.seg input:checked + span { background: var(--white); color: var(--ink); }
.seg input:focus-visible + span { outline: 3px solid var(--accent); }
.calc fieldset { border: 0; padding: 0; margin: 0; min-width: 0; display: grid; gap: 6px; }
.calc legend { font-size: var(--t-small); font-weight: 600; color: var(--soft); text-transform: uppercase; letter-spacing: .02em; padding: 0 0 6px; }
.calc__out { background: var(--black); border-radius: var(--radius); padding: 22px 24px; display: grid; gap: 8px; }
.calc__out .row { display: flex; justify-content: space-between; align-items: baseline; gap: 12px; }
.calc__out b { font-size: var(--t-small); text-transform: uppercase; letter-spacing: .02em; color: var(--soft); }
.calc__out output { font-size: clamp(48px, 5vw, 76px); font-weight: 700; letter-spacing: -0.05em; line-height: 1; font-variant-numeric: tabular-nums; }
.calc__out output.bad { color: var(--accent); }
.calc__out p { font-size: 16px; }
.calc .fine { font-size: 13.5px; color: var(--soft); }

/* ===================== TEARDOWN / RESULTS ===================== */
.teardown { padding-block: var(--section); }
.teardown__top { display: grid; grid-template-columns: 1fr 1fr; gap: var(--gap); align-items: end; }
.teardown__top p { max-width: 44ch; justify-self: end; }
.teardown__grid { margin-top: 64px; display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); gap: var(--gap); align-items: stretch; }
.teardown__photo { grid-column: 1 / span 5; min-height: 420px; }
.teardown__photo img { filter: grayscale(1) contrast(1.05); }
.teardown__photo:hover img { filter: none; }
.teardown__table { grid-column: 6 / span 7; background: var(--white); border-radius: var(--radius); padding: clamp(20px, 2.4vw, 36px); display: grid; gap: 18px; align-content: start; }
.tt-label { display: inline-flex; width: fit-content; align-items: center; gap: 8px; padding: 6px 14px; border-radius: 999px; background: var(--paper-2); font-size: 13.5px; font-weight: 600; }
.tt { width: 100%; border-collapse: collapse; font-variant-numeric: tabular-nums; }
.tt th, .tt td { text-align: left; padding: 14px 12px 14px 0; border-bottom: 1px solid var(--paper-2); vertical-align: top; }
.tt thead th { font-size: 13.5px; text-transform: uppercase; letter-spacing: .02em; color: var(--soft-ink); font-weight: 600; }
.tt tbody th { font-weight: 600; }
.tt td { font-weight: 500; white-space: nowrap; }
.tt td.up { color: var(--accent-text); font-weight: 700; }
.tt tr:last-child th, .tt tr:last-child td { border-bottom: 0; }
.teardown__table .small { font-size: var(--t-small); color: var(--soft-ink); }
.teardown__note { grid-column: 1 / -1; display: flex; flex-wrap: wrap; justify-content: space-between; align-items: center; gap: 16px; padding: 22px 28px; border-radius: var(--radius); background: var(--paper-2); }
.teardown__note p { max-width: 70ch; }
.result { grid-column: 1 / -1; background: var(--black); color: var(--white); border-radius: var(--radius); padding: clamp(24px, 4vw, 56px); display: grid; grid-template-columns: 1.25fr 1fr; gap: clamp(28px, 4vw, 64px); align-items: end; }
.result__lead { display: grid; gap: 18px; }
.result__lead .result__num { font-size: clamp(56px, 8.6vw, 140px); font-weight: 700; letter-spacing: -0.05em; line-height: .9; font-variant-numeric: tabular-nums; }
.result__lead .result__num span { color: var(--accent); }
.result__lead p { font-size: var(--t-lead); font-weight: 500; }
.result dl { display: grid; gap: 8px; }
.result dl div { background: var(--panel); border-radius: var(--radius-s); padding: 14px 18px; }
.result dt { font-size: 13.5px; text-transform: uppercase; letter-spacing: .02em; color: var(--soft); font-weight: 600; }
.result dd { font-weight: 600; font-size: 17px; margin-top: 2px; }
.result .soft { color: var(--soft); font-size: 15px; grid-column: 1 / -1; }
.quote { grid-column: 1 / -1; background: var(--white); border-radius: var(--radius); padding: clamp(24px, 4vw, 56px); display: grid; grid-template-columns: 1fr auto; gap: 24px 48px; align-items: end; }
.quote blockquote { margin: 0; }
.quote blockquote p { font-size: clamp(22px, 2.3vw, 34px); line-height: 1.35; font-weight: 600; letter-spacing: -0.015em; max-width: 46ch; }
.quote figcaption { display: grid; gap: 2px; text-align: right; }
.quote figcaption b { font-size: 18px; text-transform: uppercase; letter-spacing: .01em; }
.quote figcaption span { font-size: var(--t-small); color: var(--soft-ink); }

/* ===================== SPRINT ===================== */
.sprint { padding-block: var(--section); }
.sprint__box { background: var(--accent-dark); color: var(--white); border-radius: calc(var(--radius) + 8px); padding: clamp(24px, 4vw, 64px); display: grid; grid-template-columns: 1fr 1fr; gap: clamp(32px, 5vw, 80px); }
.sprint__left { display: grid; gap: 28px; align-content: space-between; }
.sprint__left .head { font-size: var(--t-head); }
.price { display: grid; gap: 4px; }
.price b { font-size: clamp(40px, 4.4vw, 68px); font-weight: 700; letter-spacing: -0.04em; line-height: 1; }
.price span { font-size: 15px; font-weight: 600; text-transform: uppercase; letter-spacing: .02em; }
.sprint__box .pill { background: var(--black); border-color: var(--black); color: var(--white); }
.sprint__box .pill:hover { background: var(--white); border-color: var(--white); color: var(--ink); }
.deliver { display: grid; gap: 8px; }
.deliver li { display: grid; grid-template-columns: auto 1fr; gap: 16px; align-items: center; padding: 16px 20px; border-radius: var(--radius-s); background: rgba(12,12,12,.14); font-size: clamp(17px, 1.3vw, 20px); font-weight: 600; }
.deliver li i { font-style: normal; font-size: var(--t-small); font-weight: 700; padding: 4px 10px; border-radius: 999px; background: var(--white); color: var(--ink); text-transform: uppercase; }
.fit { margin-top: var(--gap); display: grid; grid-template-columns: repeat(3, 1fr); gap: var(--gap); }
.fit div { background: var(--panel); border-radius: var(--radius); padding: 24px 26px; display: grid; gap: 8px; align-content: start; }
.fit b { text-transform: uppercase; font-size: 15px; letter-spacing: .02em; }
.fit p { color: var(--soft); }

/* ===================== ABOUT ===================== */
.about { padding-block: var(--section); }
.about__grid { display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); gap: var(--gap); align-items: start; }
.about__photo { grid-column: 1 / span 5; aspect-ratio: 4 / 5; border-radius: var(--radius); background: var(--paper-2); display: grid; place-items: center; text-align: center; padding: 24px; }
.about__photo p { font-weight: 700; text-transform: uppercase; letter-spacing: .01em; }
.about__photo small { display: block; font-weight: 500; text-transform: none; color: var(--soft-ink); margin-top: 6px; }
.about__copy { grid-column: 7 / span 6; display: grid; gap: 28px; }
.about__copy .head { font-size: var(--t-head); }
.facts { display: grid; grid-template-columns: 1fr 1fr; gap: 8px; }
.facts div { background: var(--paper-2); border-radius: var(--radius-s); padding: 14px 18px; }
.facts dt { font-size: 13.5px; text-transform: uppercase; letter-spacing: .02em; color: var(--soft-ink); font-weight: 600; }
.facts dd { font-weight: 600; font-size: 17px; margin-top: 2px; }
.links { display: flex; flex-wrap: wrap; gap: 10px; }

/* ===================== FAQ ===================== */
.faq { padding-block: var(--section); }
.faq__grid { display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); gap: var(--gap); }
.faq__head { grid-column: 1 / span 4; display: grid; gap: 20px; align-content: start; }
.faq__list { grid-column: 6 / span 7; display: grid; gap: 8px; }
.faq details { background: var(--panel); border-radius: var(--radius-s); transition: background-color .3s; }
.faq details[open], .faq details:hover { background: var(--panel-2); }
.faq summary { list-style: none; cursor: pointer; display: flex; justify-content: space-between; align-items: center; gap: 16px; padding: 20px 24px; font-weight: 600; font-size: clamp(17px, 1.3vw, 20px); }
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: "+"; font-size: 28px; font-weight: 400; line-height: 1; transition: transform .3s var(--ease); flex: none; }
.faq details[open] summary::after { transform: rotate(45deg); color: var(--accent); }
.faq details p { padding: 0 24px 22px; color: var(--soft); max-width: 62ch; }

/* ===================== SHELF NOTES (blog) ===================== */
/* a plain list: one row per post, title first, nothing to decode */
.notes { padding-block: var(--section); }
.notes__top { display: flex; flex-wrap: wrap; justify-content: space-between; align-items: end; gap: 24px 48px; margin-bottom: clamp(32px, 4vw, 52px); }
.notes__intro { display: grid; gap: 20px; max-width: 40rem; }
.notes__list { border-bottom: 1px solid rgba(12,12,12,.16); }
.note a { display: block; padding: clamp(22px, 2.4vw, 32px) 0; border-top: 1px solid rgba(12,12,12,.16); color: inherit; text-decoration: none; }
.note__text { display: grid; gap: 8px; min-width: 0; }
.note__title { font-size: clamp(21px, 2vw, 30px); line-height: 1.15; font-weight: 700; letter-spacing: -0.02em; text-wrap: balance; transition: color .3s; }
.note__dek { color: var(--soft-ink); max-width: 62ch; }
.note__meta { font-size: 14px; color: var(--soft-ink); }
/* the arrow rides on the title's last word, so it never wraps onto a line by itself */
.note__end { white-space: nowrap; }
.note__arrow { display: inline-block; width: .62em; height: .62em; margin-left: .28em; color: var(--accent-dark); vertical-align: .02em; transition: transform .35s var(--ease); }
.note a:hover .note__title { color: var(--accent-text); }
.note a:hover .note__arrow { transform: translate(.12em, -.12em); }

/* ===================== CTA ===================== */
.cta { padding-block: var(--section); text-align: center; display: grid; justify-items: center; gap: 36px; }
.cta .mega { max-width: 12ch; }
.cta__info { display: flex; flex-wrap: wrap; justify-content: center; gap: 10px; }
.cta__info span { padding: 10px 18px; border-radius: 999px; background: var(--panel); font-size: 15px; font-weight: 600; }
.cta .lead { max-width: 34ch; }

/* ===================== FOOTER ===================== */
.footer { background: var(--paper); color: var(--ink); border-radius: calc(var(--radius) + 8px) calc(var(--radius) + 8px) 0 0; padding-top: clamp(48px, 6vw, 88px); overflow: hidden; }
.footer__top { display: grid; grid-template-columns: 1.4fr 1fr 1fr; gap: var(--gap) 40px; }
.footer__top .lead { max-width: 24ch; font-weight: 600; }
.footer h3 { font-size: 13.5px; text-transform: uppercase; letter-spacing: .02em; color: var(--soft-ink); font-weight: 600; margin-bottom: 12px; }
.footer__col a { display: block; width: fit-content; text-decoration: none; font-weight: 600; padding: 4px 0; transition: color .2s; }
.footer__col a:hover { color: var(--accent-text); }
.marquee { margin-top: clamp(56px, 8vw, 120px); overflow: hidden; }
.marquee__track { display: flex; width: max-content; animation: scroll 30s linear infinite; }
.marquee__track span { font-size: clamp(80px, 17vw, 280px); font-weight: 800; text-transform: uppercase; letter-spacing: -0.06em; line-height: .86; padding-right: .25em; white-space: nowrap; }
.marquee__track span:nth-child(even) { color: var(--accent-text); }
.footer__base { display: grid; grid-template-columns: 1fr auto; gap: 16px 32px; padding-block: 28px 32px; font-size: 13.5px; color: var(--soft-ink); }
.footer__base a { color: inherit; }
.footer__base .joke { color: var(--ink); font-weight: 600; font-size: 15px; }

/* ===================== Motion ===================== */
.js [data-reveal] > * { opacity: 0; transform: translateY(28px); transition: opacity .8s var(--ease), transform .9s var(--ease); transition-delay: calc(var(--i, 0) * 80ms); }
.js [data-reveal].in > * { opacity: 1; transform: none; }
.js .hero h1 .ln > span { transform: translateY(102%); animation: rise 1s var(--ease) forwards; }
.js .hero h1 .ln:nth-child(2) > span { animation-delay: .1s; }
.js .hero h1 .ln:nth-child(3) > span { animation-delay: .2s; }
.js .hero__foot { animation: fade .9s var(--ease) .45s both; }
@keyframes rise { to { transform: none; } }
@keyframes fade { from { opacity: 0; transform: translateY(18px); } to { opacity: 1; transform: none; } }
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation: none !important; transition: none !important; }
  .js [data-reveal] > *, .js .hero h1 .ln > span { opacity: 1 !important; transform: none !important; }
}

/* ===================== Tablet ===================== */
@media (max-width: 1100px) {
  .nav__links { display: none; }
  .menu { display: block; }
  .method__cards { grid-template-columns: repeat(3, minmax(0, 1fr)); }
  .calc-box, .sprint__box { grid-template-columns: 1fr; }
  .method__top { grid-template-columns: 1fr; }
  .teardown__photo { grid-column: 1 / -1; min-height: 320px; aspect-ratio: 16 / 9; }
  .teardown__table { grid-column: 1 / -1; }
  .faq__head { grid-column: 1 / -1; }
  .faq__list { grid-column: 1 / -1; margin-top: 32px; }
  .about__photo { grid-column: 1 / span 6; }
  .about__copy { grid-column: 7 / span 6; }
  .statement__copy, .statement__pics { grid-column: 1 / -1; }
  .statement__pics { margin-top: 24px; }
  .statement__pics .card-img { flex: none; aspect-ratio: 16 / 9; min-height: 0; }
}

/* ===================== Phone ===================== */
@media (max-width: 760px) {
  .nav .pill { display: none; }
  .menu__sheet .pill { display: inline-flex; }
  .hero { padding-top: clamp(128px, 18svh, 160px); }
  .hero__img img { object-position: 62% 55%; }
  .hero::after { background: rgba(12,12,12,.64); }
  .hero__foot { grid-template-columns: 1fr; margin-top: 40px; }
  .hero__text { justify-self: start; order: -1; }
  .hero h1 { font-size: 16.2vw; line-height: .86; } /* "aren't the", the widest phone line, just fits */
  /* one size for every section heading on phones: ~46px at 390px wide */
  .head, .calc-box__intro .head, .sprint__left .head, .about__copy .head, .cta .mega { font-size: 11.8vw; }
  /* phone: one headline, re-broken into five short lines (Your ads / aren't the / problem. / Your SKU / might be.) */
  .hero h1 br.m { display: inline; }
  .hero h1 .ln, .hero h1 .ln > span { display: inline; overflow: visible; }
  .js .hero h1 .ln > span { transform: none; animation: none; }
  .js .hero h1 { animation: fade .9s var(--ease) both; }
  .mini, .ticker { display: none; }
  .hero .lead { font-size: 18px; line-height: 1.45; }
  .hero__text { gap: 22px; }
  .hero__actions { gap: 4px; }
  .hero__actions .pill { flex: 1 1 100%; justify-content: center; }
  .hero__actions .pill--ghost { border-color: transparent; min-height: 44px; text-decoration: underline; text-underline-offset: 5px; text-decoration-thickness: 1.5px; }
  .hero__actions .pill--ghost:hover { background: transparent; color: var(--accent); border-color: transparent; }
  .symptoms__top, .teardown__top, .method__top { grid-template-columns: 1fr; }
  .symptoms__top p, .teardown__top p { justify-self: start; }
  .symptoms__top, .teardown__top, .method__top, .faq__head { row-gap: 22px; } /* heading breathes before its intro */
  .symptoms__list { grid-template-columns: 1fr; margin-top: 40px; }
  .statement__copy, .statement__pics { grid-column: 1 / -1; }
  .statement__pics { margin-top: 24px; }
  .statement__pics .card-img { aspect-ratio: 4 / 3; }
  .versus { grid-template-columns: 1fr; }
  .versus__col { padding: 64px var(--margin) 72px; }
  .versus__vs { top: 0; left: 50%; margin: -32px 0 0 -32px; width: 64px; height: 64px; font-size: 19px; }
  .flow li { grid-template-columns: 40px 1fr; column-gap: 14px; }
  .flow li::before { width: 40px; height: 40px; font-size: 17px; }
  .flow b { padding-top: 6px; }
  .method__cards { display: flex; overflow-x: auto; scroll-snap-type: x mandatory; margin-inline: calc(var(--margin) * -1); padding-inline: var(--margin); scroll-padding-inline: var(--margin); scrollbar-width: none; margin-top: 40px; }
  .method__cards::-webkit-scrollbar { display: none; }
  .mcard { flex: 0 0 78%; scroll-snap-align: start; }
  .calc .fields { grid-template-columns: 1fr; }
  .teardown__grid { margin-top: 40px; }
  .result, .quote { grid-template-columns: 1fr; }
  .quote blockquote p { font-size: 20px; line-height: 1.4; }

  .quote figcaption { text-align: left; }
  .teardown__photo { min-height: 0; aspect-ratio: 4 / 3; }
  .tt thead { display: none; }
  .tt, .tt tbody { display: block; }
  .tt tr { display: grid; grid-template-columns: 1fr auto auto; gap: 0 14px; padding: 12px 0; border-bottom: 1px solid var(--paper-2); }
  .tt tr:last-child { border-bottom: 0; }
  .tt th, .tt td { border: 0; padding: 2px 0; }
  .tt tbody th { white-space: normal; }
  .fit { grid-template-columns: 1fr; }
  /* full-width orange band, so "ARCHITECTURE" fits at the shared heading size */
  .sprint__box { margin-inline: calc(var(--margin) * -1); border-radius: 0; padding: 40px var(--margin); }
  .about__photo, .about__copy { grid-column: 1 / -1; }
  .about__photo { aspect-ratio: 4 / 3; }
  .about__copy { margin-top: 24px; }
  .facts { grid-template-columns: 1fr; }
  .faq summary { padding: 18px 20px; }
  .faq details p { padding: 0 20px 20px; }
  .footer__top { grid-template-columns: 1fr 1fr; }
  .footer__top > div:first-child { grid-column: 1 / -1; }
  .footer__base { grid-template-columns: 1fr; }
}

/* WordPress admin bar (logged-in only): keep the fixed nav below it */
.admin-bar .nav { top: 32px; }
@media (max-width: 782px) { .admin-bar .nav { top: 46px; } }

/* Inner pages: clear the fixed nav; Elementor sections set their own widths */
.sp-page { padding-top: 96px; min-height: 60vh; }
.sp-page:not(:has(.elementor)) { padding-inline: var(--margin); padding-bottom: var(--section); max-width: 860px; }

/* ===================== BLOG ===================== */
/* inner pages have no photo hero: the nav is solid from the first frame */
body:not(.home) .nav { background: var(--black); }
.screen-reader-text { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; }
.back-link a { font-size: 15px; font-weight: 600; text-decoration: underline; text-underline-offset: 5px; text-decoration-thickness: 1.5px; color: var(--soft); transition: color .2s; }
.back-link a:hover { color: var(--white); }

/* list views */
.blog-head { padding-top: calc(96px + clamp(40px, 7vw, 112px)); padding-bottom: clamp(40px, 5vw, 72px); display: grid; gap: 22px; justify-items: start; }
.blog-head .lead { max-width: 44ch; }
.cat-pills { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 8px; }
.cat-pills a { display: inline-flex; align-items: center; min-height: 42px; padding: 0 18px; border-radius: 999px; background: var(--panel); font-size: 15px; font-weight: 600; text-decoration: none; transition: background-color .2s, color .2s; }
.cat-pills a:hover { background: var(--panel-2); }
.cat-pills a[aria-current="page"] { background: var(--white); color: var(--ink); }

.blog-list { padding-bottom: var(--section); }
.post-grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: var(--gap); }
.post-card { position: relative; background: var(--panel); border-radius: var(--radius); overflow: hidden; display: flex; flex-direction: column; transition: transform .4s var(--ease), background-color .3s; }
.post-card:hover { transform: translateY(-4px); background: var(--panel-2); }
.post-card__img { aspect-ratio: 16 / 10; overflow: hidden; background: var(--paper); }
.post-card__img img { width: 100%; height: 100%; object-fit: cover; filter: grayscale(1); transition: filter .6s, transform 1.2s var(--ease); }
.post-card:hover .post-card__img img { filter: none; transform: scale(1.04); }
.post-card__body { flex: 1; display: flex; flex-direction: column; gap: 12px; padding: 22px 24px 26px; }
.post-card__title { font-size: clamp(21px, 1.7vw, 25px); line-height: 1.18; font-weight: 700; letter-spacing: -0.015em; text-wrap: balance; }
.post-card__title a { text-decoration: none; }
.post-card__title a::after { content: ""; position: absolute; inset: 0; } /* whole card is the link */
.post-card__title a:focus-visible { outline: none; }
.post-card:has(a:focus-visible) { outline: 3px solid var(--accent); outline-offset: 3px; }
.post-card__excerpt { font-size: 16px; color: var(--soft); }
.post-card__meta { margin-top: auto; font-size: 14px; color: var(--soft); }
.post-card--lead { grid-column: 1 / -1; display: grid; grid-template-columns: 1.25fr 1fr; }
.post-card--lead .post-card__img { aspect-ratio: auto; min-height: 400px; }
.post-card--lead .post-card__body { justify-content: center; padding: clamp(28px, 3.4vw, 56px); gap: 16px; }
.post-card--lead .post-card__title { font-size: clamp(30px, 3vw, 46px); line-height: 1.06; letter-spacing: -0.025em; }
.post-card--lead .post-card__excerpt { font-size: 18px; }
.post-card--lead .post-card__meta { margin-top: 8px; }

.pagination { margin-top: clamp(40px, 5vw, 64px); }
.pagination .nav-links { display: flex; flex-wrap: wrap; justify-content: center; gap: 8px; }
.pagination .page-numbers { display: inline-flex; align-items: center; justify-content: center; min-width: 46px; min-height: 46px; padding: 0 16px; border-radius: 999px; background: var(--panel); font-weight: 600; text-decoration: none; }
.pagination a.page-numbers:hover { background: var(--panel-2); }
.pagination .page-numbers.current { background: var(--white); color: var(--ink); }

.blog-empty { background: var(--panel); border-radius: var(--radius); padding: clamp(28px, 4vw, 56px); display: grid; gap: 16px; justify-items: start; max-width: 720px; }
.blog-empty h2 { font-size: clamp(26px, 2.4vw, 34px); line-height: 1.1; font-weight: 700; letter-spacing: -0.02em; }
.blog-empty p { color: var(--soft); max-width: 50ch; }

.search-form { display: flex; flex-wrap: wrap; gap: 8px; width: 100%; max-width: 560px; }
.search-form label { flex: 1; min-width: 220px; }
.search-form .search-field { width: 100%; min-height: 52px; padding: 0 20px; border-radius: 999px; border: 1.5px solid #333; background: var(--black); color: var(--white); font: 500 17px/1 var(--font); }
.search-form .search-field:focus { outline: none; border-color: var(--accent); }
.search-form .search-submit { min-height: 52px; padding: 0 24px; border-radius: 999px; border: 0; background: var(--white); color: var(--ink); font: 600 16px/1 var(--font); text-transform: uppercase; cursor: pointer; transition: background-color .2s, color .2s; }
.search-form .search-submit:hover { background: var(--accent-dark); color: var(--white); }

/* single post */
.article-head { padding-top: calc(96px + clamp(40px, 6vw, 96px)); padding-bottom: clamp(36px, 4vw, 60px); display: grid; gap: 22px; justify-items: start; }
.article-head__title { font-size: clamp(38px, 5vw, 76px); line-height: 1.02; font-weight: 700; letter-spacing: -0.03em; max-width: 20ch; text-wrap: balance; }
.article-head__meta { font-size: 15px; color: var(--soft); }
.article-head__meta a { color: var(--white); text-underline-offset: 4px; }
.article-hero { margin-bottom: clamp(40px, 5vw, 72px); }
.article-hero img { width: 100%; max-height: 640px; object-fit: cover; border-radius: var(--radius); }
.article-body { background: var(--paper); color: var(--ink); padding: clamp(56px, 7vw, 104px) var(--margin); }

.prose { max-width: 68ch; margin-inline: auto; font-size: clamp(18px, 1.25vw, 20px); line-height: 1.7; }
.prose > * + * { margin-top: 1.1em; }
.prose h2 { margin-top: 1.9em; font-size: clamp(28px, 2.4vw, 36px); line-height: 1.15; font-weight: 700; letter-spacing: -0.02em; text-wrap: balance; }
.prose h3 { margin-top: 1.6em; font-size: clamp(22px, 1.8vw, 26px); line-height: 1.2; font-weight: 700; letter-spacing: -0.01em; }
.prose h2 + *, .prose h3 + * { margin-top: .6em; }
.prose a { color: var(--accent-text); text-underline-offset: 3px; text-decoration-thickness: 1.5px; }
.prose ul, .prose ol { padding-left: 1.3em; list-style: revert; }
.prose li + li { margin-top: .45em; }
.prose li::marker { color: var(--accent-text); font-weight: 700; }
.prose strong { font-weight: 700; }
.prose blockquote { margin-inline: 0; font-size: 1.25em; line-height: 1.4; font-weight: 600; letter-spacing: -0.01em; }
.prose blockquote::before { content: "“"; display: block; height: .5em; font-size: 2.6em; line-height: 1; color: var(--accent-text); }
.prose blockquote cite { display: block; margin-top: .6em; font-size: .7em; font-style: normal; font-weight: 500; color: var(--soft-ink); }
.prose img { height: auto; border-radius: var(--radius-s); }
.prose figure { margin-inline: 0; }
.prose figcaption { margin-top: .6em; font-size: 14px; color: var(--soft-ink); }
.prose code { font-family: ui-monospace, SFMono-Regular, Menlo, monospace; font-size: .88em; background: var(--paper-2); padding: .12em .36em; border-radius: 4px; }
.prose pre { background: var(--black); color: var(--white); padding: 20px 22px; border-radius: var(--radius-s); overflow-x: auto; font-size: .85em; line-height: 1.55; }
.prose pre code { background: none; padding: 0; }
.prose table { width: 100%; border-collapse: collapse; font-size: .9em; font-variant-numeric: tabular-nums; }
.prose th, .prose td { text-align: left; padding: 10px 12px 10px 0; border-bottom: 1px solid var(--paper-2); }
.prose th { font-weight: 700; }
.prose hr { border: 0; height: 4px; width: 64px; background: var(--ink); margin: 2.4em 0; }

.article-tags { max-width: 68ch; margin: 40px auto 0; display: flex; flex-wrap: wrap; gap: 8px; }
.article-tags a { display: inline-flex; align-items: center; min-height: 38px; padding: 0 16px; border-radius: 999px; background: var(--paper-2); font-size: 14px; font-weight: 600; text-decoration: none; }
.article-tags a:hover { background: var(--ink); color: var(--white); }
.article-author { max-width: 68ch; margin: 48px auto 0; display: grid; grid-template-columns: 64px 1fr; gap: 18px; align-items: start; padding: 24px; border-radius: var(--radius); background: var(--paper-2); }
.article-author__mark { width: 64px; height: 64px; border-radius: 50%; display: grid; place-items: center; background: var(--ink); color: var(--white); font-weight: 800; font-size: 20px; letter-spacing: .02em; }
.article-author__name { font-weight: 700; font-size: 18px; margin-bottom: 4px; }
.article-author p:not(.article-author__name) { font-size: 16px; color: var(--soft-ink); }

.related { padding-block: var(--section) 0; display: grid; gap: clamp(28px, 3vw, 44px); }

/* closing call to action */
.cta-band { padding-block: var(--section); }
.cta-band__box { background: var(--accent-dark); color: var(--white); border-radius: calc(var(--radius) + 8px); padding: clamp(28px, 5vw, 72px); display: grid; gap: 24px; justify-items: start; }
.cta-band .head { color: var(--white); }
.cta-band .lead { max-width: 40ch; }
.cta-band .pill { background: var(--black); border-color: var(--black); color: var(--white); }
.cta-band .pill:hover { background: var(--white); border-color: var(--white); color: var(--ink); }

/* 404 */
.e404 { min-height: 88svh; padding-top: calc(96px + clamp(32px, 5vw, 72px)); padding-bottom: var(--section); display: grid; align-content: center; justify-items: start; gap: 24px; }
.e404 h1 { font-size: clamp(120px, 24vw, 340px); line-height: .82; color: var(--accent); }
.e404 .lead { max-width: 30ch; }
.e404__actions { display: flex; flex-wrap: wrap; gap: 12px; }

@media (max-width: 1100px) {
  .post-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .post-card--lead { grid-template-columns: 1fr; }
  .post-card--lead .post-card__img { min-height: 0; aspect-ratio: 16 / 9; }
}
@media (max-width: 760px) {
  .post-grid { grid-template-columns: 1fr; }
  .blog-head, .article-head { padding-top: calc(80px + 40px); }
  .article-head__title { font-size: clamp(34px, 9.4vw, 46px); }
  .article-body { padding-inline: var(--margin); }
  .article-author { grid-template-columns: 48px 1fr; padding: 20px; }
  .article-author__mark { width: 48px; height: 48px; font-size: 16px; }
  .e404__actions .pill { flex: 1 1 100%; justify-content: center; }
}

/* ===================== MONO IMAGES =====================
   Add the class "mono" to any image to show it in black and white until hovered:
   - Block editor: select the Image (or Gallery) block → Advanced → Additional CSS class(es) → mono
   - Elementor: select the Image widget → Advanced → CSS Classes → mono
   - HTML: <img class="mono" …> or a wrapper with class="mono"
   On touch screens (no hover), an image turns to colour while it is mostly in view. */
img.mono, .mono img { filter: grayscale(1); transition: filter .6s var(--ease); }
img.mono:hover, .mono img:hover,
img.mono.is-color, .mono img.is-color { filter: none; }
a:focus-visible img.mono, .mono a:focus-visible img { filter: none; }

/* About photo chosen in Customize > Homepage text > About */
.about__photo:has(.about__img) { padding: 0; overflow: hidden; }
.about__img { width: 100%; height: 100%; object-fit: cover; object-position: 50% 20%; }